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7. Walmart provides a website where customers can shop for products, search for a nearby store, and even preorder new products. The website lets browsers see what is on sale and view company information. Access Walmart's company website atwww.walmart.com.
a. How does Walmart attempt to position itself on its website?
b. Compare the atmospherics of Walmart's website to the atmospherics of a traditional Walmart store. Are they consistent? If not, should they be?
1. when performing this analysis it is good for strategic planners to consider similarities between the benefits the
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