Views on the role of competition in marketing strategies

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Reference no: EM132188848

1. Discuss the views on the role of competition in marketing strategies.

2. In the product screening stage of new product development, what are some questions that may need to be explored by the operations function? By marketing? By finance? Use at least two unique references. Length: 4-5 paragraphs.

3. Select a major logistic and supply chain company and research (via internet or other resources) how the company is prequalifying its suppliers and vendors. Based on the literature and chapter concepts, describe the unique characteristic(s) or aspect(s) about the vendor evaluation program that sets them apart from others.

Reference no: EM132188848

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