Value of marketing to both baby boomers and to millenials

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1. Discuss the value of marketing to both Baby Boomers and to Millenials. Give examples of 2-3 approaches that can be used in marketing to each group.

2. How much money could Continental Airlines save by giving customers 1/2 a can instead of a whole can of Sprite?

3. New York City has hired you to determine what optimal route or what destination taxi drivers should go to when they do not have a customer.

Reference no: EM132233915

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