Using the concepts of market and product orientation

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Reference no: EM132184644

Please complete this week’s assigned readings and watch this week’s video lectures before attempting to complete the assignment. Your response should be a maximum of 250 words reflecting on one of the two prompts below. Please ensure your response adheres to the word count of 250 words or less to ensure points are not deducted from your overall assignment grade.

(1) Explain the failure of Snapple in Japan using the concepts of market and product orientation.

(2) Using the three dimensions of market orientation and what you learned from the Snapple failure, what would you advise to a company that is considering expanding overseas?

Be sure to be as detailed and thorough as possible, and use examples to help explain your response. Finally, read over your response to be sure it says what you want it to say.

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Reference no: EM132184644

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