Using intermediaries in the service distribution channel

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Reference no: EM13962744

Please answer the following questions.

1. From a customer perspective, give an example of a servicescape that supports the service concept and an example that detracts from the service concept. Explain the success and failure in terms of the services cape dimensions.

2. What are the characteristics of a service that would make communication a good substitute for transportation?

3. What are the benefits of using intermediaries in the service distribution channel?

Reference no: EM13962744

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