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You are part of the marketing department of a local amusement park. Even though your organization is profitable, the leadership would like to have more season ticket holders. The task of the marketing department is to convert occasional visitors to season ticket holders. Action Items Read the scenario presented in the Overview of this assignment. Using the information you have gained through the required reading and any enrichment reading you have completed, create a plan for converting occasional visitors to season ticket holders. Write a four-to five-paragraph response to the following: What type of promotional program would you use to convert occasional visitors to season ticket holders? How would you inform people about your promotional program? How would you increase customer satisfaction? What would you do to identify marketing opportunities? To evaluate your marketing actions? To improve your knowledge of your customer?
Describe an organization, and how you think the 5 industry forces affect that organization. Which force was the strongest in limiting how successful the organization could be (describe the reason why it limited success)?
The first of six steps of performance management consists of goal setting, as detailed in Chapter Three. Assume that you work for the Los Angeles Tribune, a large but struggling newspaper publisher with distribution throughout the Los Angeles regi..
Identify some of the major Institutional Investors that own portfolios in major corporations. What are their expectations? Are there any patterns to the ways in which these institutions invest? Explain and discuss.
One of the interesting developments in urban automobile usage is
In your own words, define the phrase “beyond a reasonable doubt.” Is this a suitable standard for conviction of a crime? In not, what do you think the standard should be? If so, why?
You have located a piece of property that you would like to buy to build a factory on. It is currently zoned for multi-family housing but you are planning to request new zoning. If the land is rezoned, what is the expected 1-year return on investment..
Local jails are complex organizations with multiple goals. Consider how you might assess the effectiveness of your local jail. What internal and external constituencies exist? How might their views of effectiveness differ from that of the jail admini..
Identify the two types of consumers that are the focus of consumer behaviour and some of the different activities that relate to consumer behaviour.
Explain the organization and purpose of chaebols. Identify the positive and negative characteristics of chaebols for both local and global economy. Also, explain the role they play in the South Korean economy.
A publisher sells books to Barnes & Noble at $15 each. The unit production cost for the publisher is $3 per book. Barnes & Noble prices the book to its customers at $28 and expects demand over the next two months to be normally distributed, with a me..
Emmanuel Abrams is a craftsman specializing in woodcarvings. He employs 16 people. Abrams sells his wood sculptures from a gift shop in Flatbush, which is located in the center of state Z. Locally grown products and homemade jams are also sold at the..
What are the procedures in conducting wage and salary surveys?
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