Use of countertrade schemes as a marketing weapon

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Reference no: EM13781661

How might a company make strategic use of countertrade schemes as a marketing weapon to generate export revenues? What are the risks associated with pursuing such a stratedy? Give a example.

Reference no: EM13781661

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Use of countertrade schemes as a marketing weapon : How might a company make strategic use of countertrade schemes as a marketing weapon to generate export revenues? What are the risks associated with pursuing such a stratedy? Give a example.

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