Use licensing as a global marketing strategy

Assignment Help Operation Management

Reference no: EM131376221

1. What are the advantages and disadvantages or using licensing as a market entry tool? Give examples of companies from different countries that use licensing as a global marketing strategy.

2. What is foreign direct investment (FDI)? What forms can FDI take?

Reference no: EM131376221

Questions Cloud

Supply chain strategy and productivity : Given the increasing choices of products and services available, specifically discuss (with examples) any two competitive dimensions that companies can pursue. Effect of outsourcing on productivity.

Passport processing : You are an American traveling on business in the Middle East. As you are leaving country X, the passport control officer at the airport tells you there will be a passport “processing” delay of 12 hours. You explain that your plane leaves in 30 minute..

What are the ethical issues involved : Consider an ethical issue faced by American businesses in the international arena. What are the ethical issues involved? If the issue was domestic, what would the proper solution be? How does expanding into the global context change your analysis?

Global marketers can avoid legal conflicts by understanding : Global marketers can avoid legal conflicts by understanding the reasons conflicts arise in the first place. Identify and describe several legal issues that relate to global commerce.

Use licensing as a global marketing strategy : What are the advantages and disadvantages or using licensing as a market entry tool? Give examples of companies from different countries that use licensing as a global marketing strategy. What is foreign direct investment (FDI)? What forms can FDI ta..

Applying relevant branding and promotion concepts : Analyze the effectiveness of Burberry’s mobile marketing campaigns by applying relevant branding and promotion concepts. Also specify the criteria you use to evaluate the effectiveness.

Activities in any functional areas of an organisation : Explain in details four activities in any functional areas (finance, HR, marketing, operations ) of an organisation

Target market affects the company promotion strategy : Give some thought as to how Burberry’s mobile marketing meshes with other elements of its marketing program, for example, merchandising (product management), channel management, and pricing, and show your understanding of the way a change in target m..

How about happy meal : McDonald’s believes in internal promotions when filling vacant executive positions. What is the importance of this type of promotion when trying to increase sales and profits? How did McDonald’s use the coalignment model to respond to changes in its ..

User Account

All Pages