Use a pull strategy rather than a push strategy

Reference no: EM131441210

To market a new product, a company might use a "pull" strategy rather than a "push" strategy if: it has very strong relations with its distribution channels. its channels are hesitant to stock its new product. its sales force has been very successful getting wholesalers and retailers to handle its new products in the past. it has a small advertising budget.

Reference no: EM131441210

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