Unique selling proposition

Assignment Help Marketing Management
Reference no: EM131403108

ASSIGNMENT

In business, there are many industries. Starting from how you get to school (Transportation), the gas you need to power the vehicle you're in (Energy), the sounds coming from the radio (Music), and the phone you're texting on (Telecommunications). That's just one thing you do in a day!

Each of you will choose an industry that only you will work on. Identify five companies that are in this space, competing for dollars from the same customers. Make sure that at least one company is a national company and and at least one is Miami-based.

For each of the companies, describe their USP - Unique Selling Proposition. What do they do differently? Why does someone buy their product and not those of the competition?

For each company, write at least one paragraph on what sets their brand apart. Make sure to include at least one advertisement (on YouTube or Vimeo) that shows the image of your brand.

Reference no: EM131403108

Questions Cloud

Give the hypothesized equation of a first order model : Use the test statistics reported in the table and the rejection region from part e to conduct the test for each of the dependent measures of novelty.
Is there an inflationary or a recessionary gap : In an economy with the following aggregate demand and aggregate supply schedules, find the equilibrium levels of real output and the price level. Graph your solution. If full employment comes at $2,800 billion, is there an inflationary or a recess..
Freakonomics podcast episode : Listen to the Freakonomics Podcast episode titled "The Maddest Men of All" and answer the following questions. The podcast is available for download below.
Company overall marketing mix : Assignment: Please choose from one of the following companies (McDonald's, Subway, Burger King, Five Guys, KFC, Popeyes, or Pizza Hut) and describe the company's overall Marketing Mix. Describe each of the 4 Ps (Product, Place, Price, and Promotio..
Unique selling proposition : For each of the companies, describe their USP - Unique Selling Proposition. What do they do differently? Why does someone buy their product and not those of the competition?
Discuss the use of police discretion in your community : Introduction to Policing Criminology Assignment, Topic: The Use of Police Discretion in Your Community, For this assignment, you will need to locate and use at least one recent news article that discusses crime in your community. You will also need ..
Practical interpretation of coefficient of determination : Give a practical interpretation of each β-estimate in the model.- Give a practical interpretation of the coefficient of determination, R2.
Companies want information on their customers habits : 1. Why does Target want to know when its customers are getting ready for the birth of a child? 2. Based on what you read in the article, what is the main reason why companies want information on their customers' habits?
What is the required rate of return on stock x : What is the required rate of return on Stock X? Round your answer to one decimal place. What is the required rate of return on Stock Y? Round your answer to one decimal place.

Reviews

Write a Review

Marketing Management Questions & Answers

  Consider the elements that work in shock advertising

Consider the elements that work in shock advertising. Describe a shock advertisement that advocates something that matters to you, or post a video of the commercial. Be sure to be tactful and respectful for the class

  Describe and evaluate coca-colarsquos marketing and

read cases 1-3 and 6-6 on coca-cola. assume the role of a management consultant reporting to the ceo and board of

  Explain how descriptive statistics are related to data

explain how descriptive statistics are related to data distribution graphs and how effective this qualitative method is

  Explain direct impact of marketing for health care provider

Determine the direct impact of marketing for the health care provider you selected. Outline a strategy for the health care provider you selected to determine the utilization of its products or services.

  Develop one overarching goal for the research

Develop a discussion guide/script or exercises that will elicit the information needed to address your informational goal. Questions should be open-ended to encourage dialogue among the focus group participants.

  Although this product is being targeted at the home

although this product is being targeted at the home consumer the sales department thinks there is great potential in

  What was the cpa during that two week period

Which two week span produced the highest sales total? What was the CPA during that two week period

  Provide a brief re-cap summary of the new product

MK0388 Marketing Management and Strategy Assignment. As an introduction to the report you should provide a brief re-cap/summary of the new product/brand which the npd team you were working in delivered during the presentations

  Evaluate various segmentation criteria

Evaluate various segmentation criteria that impact target market selection. Rank the various marketing research techniques and which technique works best for any marketing research project.

  Explain the concept of strategic planning to way out owner

Situation: The owner of Way Out Bikes asked you for advice about acquiring an information system for her business. Explain the concept of strategic planning to Way Out's owner

  Duo library search centering on a breach of contract case

DUO library search centering on a breach of contract case

  Do you agree with this statement why or why not

Different strategies can and are used for different products and the life span of the product, and the consumers who buy the products, same theories for an e-retailer may work for the offline retail marketer. In addition, the offline market may b..

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd