Unfamiliar with many marketing research issues

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Assume you are a new hire at company and your boss is unfamiliar with many marketing research issues. You are asked to provide some guidance for firm decisions. Be concise and only use the space below for each of the four questions below. Bullet points are acceptable

Your boss believes that only secondary date (e.g., sales volumes) should be used to make business decisions (i.e., survey data is often misleading). You are asked to describe the benefits and risks from collecting and using primary data from buyer surveys. What would you say?

Reference no: EM13856092

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