Understanding the marketplace and customer

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Understanding the Marketplace and Customer. Assume your good (paper towels) has both a consumer and a business market. How will you market these, based on the different decision processes of each market? Pick two of the environmental forces you believe will have the most impact on the paper towel market and describe why you believe this.

Reference no: EM131171179

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Understanding the marketplace and customer : Understanding the Marketplace and Customer. Assume your good (paper towels) has both a consumer and a business market. How will you market these, based on the different decision processes of each market?
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