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1) Based on your understanding of the ‘Strategic Insight in Three Circles’ reading, answer the following question. Strategically speaking, to have maximum competitive advantage in a market, any company would like to do which of the following, with respect to their offering and their competitors’ offerings?
a) Maximize company offering's points of difference and minimize points of parity with competitor's offering
b) Maximize company offering's points of difference and minimize competitor offering's points of difference Minimize company offering's points of difference and
2) Maximize points of parity with competitor's offering
3) Based on your understanding of the ‘Tailoring Your Strategy to Fit the Culture’ reading, identify whether the following statement is True or False.
Detailed consumer research is important to prevent the development of products that don’t serve culturally sensitive needs.
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