Types of innovation fundamentally changes market

Assignment Help Operation Management
Reference no: EM132280100

1. Which of the statements below correctly describe the Stage Gate™process?

a) The Stage Gate process manages new product development from idea to launch.

b) The Stage Gate process happens over a period of time, as project teams work from Idea to Launch, and the firm’s “intelligence” about the product and market increase.

c) The firm increases the resources invested in a project as it proceeds through the Stage Gates.

d) As a project moves through the stage gates, risk comes down as more is known about its design, cost and value to the target market. e) all of the above

2. Which of the following is not a critical success factor for new product success that Robert Cooper describes in Winning at New Products?

a) A properly executed product launch

b) A strong market orientation

c) A unique superior product design

d) A disciplined new product process

e) Highest R&D spending among competitors

3. Which type of customer requirements must be observed or deduced, and cannot be identified with interviews or surveys?

a) Latent Needs

b) Technical Specifications

c) Benefits

d) Solutions

e) Performance Specifications

4. Which marketing strategy requires a focus on breakthrough products?

a) Low cost producer

b) Industry innovator

c) Niche player

d) Fast follower

e) None of the above

5. Sustaining innovation:

a) Demands new business models

b) Requires significant R&D funds

c) Is best done in a “skunk works”

d) Re-orders the marketplace

e) Extends existing product life cycles

6. Which of the following types of innovation fundamentally changes a market?

a) Product or service innovation

b) New market innovation

c) Sustaining innovation

d) Disruptive innovation

e) Operational innovation

7. Which of the following statements is most likely true about the product life cycle?

a) Throughout the product introduction stage, sales are zero

b) The growth stage is the longest stage of the product life cycle

c) Revenues are nonexistent in the product development stage

d) Growth is a period of rapid market acceptance and decreasing profits

e) Maturity is the period when sales fall off but profits continue to rise

8. According to Ulwick, the three types of data companies must obtain to successfully innovate are:

a) Outcomes, constraints, challenges

b) Jobs, outcomes, constraints

c) Results, constraints, targets

d) Jobs, challenges, results

e) All of the above

Reference no: EM132280100

What are principal components of a lean transformation

What is the Bullwhip effect and what are the principal causes as to why it occurs in a supply chain? What are the most important strategies that can mitigate its effects? Be

Opening new line of scissors for supermarket distribution

Smithson Cutting is opening a new line of scissors for supermarket distribution. It estimates its fixed cost to be $550.00 and its variable cost to be $0.50 per unit. Selling

Why was each decision good or bad

give an example of a good decision you made that resulted in a bad outcome. use the six steps in the decision process to present your decision. also give an example of a bad

Without significant investment in technology or equipment

Billy of Billy’s Warehouse in Maine contracts with motor carriers for deliveries however, they assess him with stiff penalties if their trucks have to wait to be unloaded. He

Methods of achieving and maintaining financial stability

Analyze opportunities presented by outside funders while creating innovative methods of achieving and maintaining financial stability for CVS Health & McKesson pharmaceutical

Three different types of wedding suits for separate customer

Sunny Park Tailors has been asked to make three different types of wedding suits for separate customers. - Which schedule finishes sooner: first come, first served (123) or a

What are the weaknesses or pitfalls

"Organizing for Worldwide Effectiveness: the Transnational Solution" suggests that technical and marketing functions be integrated within each subsidiary of any organization

Calculate labor productivity for the initial situation

Gibson Products produces cast bronze valves for use in offshore oil platforms. Currently, Gibson produces 1800 valves per day. The 20 workers at Gibson work from 7 a.m. until


Write a Review

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd