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Discuss the digital disruption that is impacting the traditional print media of newspapers and magazines. What are some of the ways publishers can respond to these changes and attract and retain advertisers?
you are the marketing director of a multichannel retailer selling clothes for children up to age 13. these are high-end
Identify a product that will be the focus of your research. The product might be one of personal interest (e.g., computers/electronics, cell phones, cars, food services, home health care) or concern (e.g., blood diamonds, tobacco).
The team challenged the assumptions of accumulated cake category business experience.
Pick an international ad (provide the link) and based on global marketing lecture and text material tell me why it could or could not be standardized to the US market.
Establish how you would analyze a designated company's online presence using online marketplace analysis. Review the effects of Napster.com on both traditional and online advertising.
reflect on the readings for this module as well as those from previous modules when you consider this modulersquos
What is the Channel Conflict between Viacom and Time Warner and What is the channel arrangement between Viacom, Time Warner, and consumers? Who are the intermediaries
Use your imagination and create your own personal retail store. First of all, explain its name (incl. brand logo and colors) and tell what products you would sell in it
For this assignment, you will include Part A of your marketing plan which has addressed the feedback from your professor. Develop the company's branding, pricing, and distribution plan
Explain Spam email and As the Internet became more popular so did the rise of receiving annoying spam-mail
Write out the formula for the Attitude-Toward-the-Object Model and briefly describe each of its components. How can marketers use this model to change consumers' attitudes toward products
Imagine you are consulting with a manager of a business that sells cleaning supplies to nursing homes. How would you show your client the benefits of a marketing plan
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