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QUESTION 1
A company needs to consider its marketing mix in order to meet its customers' needs effectively. Explain the four main elements of the marketing mix for an organisation of your choice and discuss their importance for an organisation
QUESTION 2
Explain the stages of the consumer decision-making process and discuss the role of marketers in each of these stages
QUESTION 3
Services are originally intangible and relatively quickly perishable whose buying takes place in an interaction process aimed at creating customer satisfaction but during this interactive consumption this does not lead to material possession?. Discuss the characteristics that marketers should take into considering when designing and delivering services
QUESTION 4
You are the Marketing Manager of a company which has been experiencing a decrease in the number of customers since the past 6 months and have decided to use marketing research to identify and resolve this problem
a) In the above situation, which research method/s would you use and why?
b) Explain why is it important for tourism organisations to carry out marketing research
c) Explain how you would carry out an effective interview
What listening skills are imperative in establishing rapport.
How could you market the site and drive traffic to it A sketch of a typical page. Explain any features you use to enhance performance
Dissimilarity between cost of service and value of service
The total inventory holding cost for the plan
In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Mountain Man Brewing Company: Bringing the Brand to Light" case to complete a formal written case analysis.
Hubspot: Inbound Marketing and Web 2.0
Describe the Four P's in marketing mix - Using a company
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..
Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
Disconfirmation model to evaluate a consumer's post hoc satisfaction a consumer who is your friend, your colleague or a member of your family.
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