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Reference no: EM131320879

Topic: Indo-Chinese Restaurant

(a) SWOT Analysis - Identifies strengths, weaknesses, opportunities, and threats to provide a solid foundation, which is the springboard to identify subsequent actions the marketing plan.

(b) Industry Analysis - Provides the backdrop for the subsequent, more detailed analysis of competition, the company, and the company's customers.

(c) Competitor Analysis - Demonstrates that the company has a realistic understanding of its major competitors and their marketing strategy.

(d) Company Analysis - Provides details of the company's strengths and marketing strategies that will enable it to achieve the mission and goals identified earlier.

(e) Customer Analysis (customer characteristics, etc.) - Identifies who the customers are and insights into any major trend that may have a potentially large impact on the company.

Reference no: EM131320879

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