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Assume that you are Chief Marketing Officer (CMO) in a newly founded apparel retailer. The board of directors is discussing ways to position the new company to gain competitive advantage. You were tasked with suggesting options for the board of directors. To this end, you hired a marketing research company to analyze the market. The marketing research company found that the competing brands in the market are concentrated in two quadrants on a perceptual map: High quality-high price and low quality-low price quadrants. Suggest a positioning strategy that will allow you to gain competitive advantage to the upper management:
1) Needs based positioning
2) Variety based positioning
3) Access based positioning. Explain why you would recommend such a strategy and support your position with arguments from Porter's article.
Is re-interviewing the users to drill down deeper an alternative?
The barn owl's right ear opens slightly upward while its left ear opens slightly downward. This asymmetry is most useful for enabling the owl to detect the ________ of a sound.
Calculate the integer part of the quotient when integer a is divided by integer b. Calculate the integer remainder when integer a is divided by integer b.
Pen and ink was the favorite sketching medium of ______________, one of the greatest draftsmen of the 17th century
Trayvon Martin was a 17 year-old African American teenager. He was unarmed and was shot by George Zimmerman in February of 2012. George Zimmerman was a 28 year-old Hispanic American who was the neighborhood watchperson in his Florida community.
to provide two situations when using a log is appropriate and explain why. provide two situations when using a journal is appropriate and explain why
What is Zora Neale Hurston's piece "Characteristics of Negro Expression" about and how does it contrast to Langston Hughes piece "The Negro Artist and the Racial Mountain"
Describe the weathering processes called hydrolysis, oxidation, carbonation, and solution. Define floodplain and analyze the behavior of a stream channel during a flood. Describe Eolian erosion, including deflation, abrasion, and the resulting landfo..
Imagine that you teach in a large, linguistically diverse school district where nearly 20 different languages are spoken. How might this degree of language diversity impact your classroom, your school, and your district?
What arae the common elements of Eastern Religious Traditions: In addition, describe the ideal person according to Confucius.
The Renaissance was a time of scientific discovery, artistic growth, and movement away from religious rule. Discuss the innovations in culture that began in the Renaissance.
Written report which examines current trends in e-commerce technology, infrastructure, and development. Include the key technology infrastructure components in your paper. Also include web server software, e-commerce software, technology for mobile c..
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