### Time performance such important metric in airlines

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1. A boat-cleaning company needs to increase its number of clients. it walks through segmentation and targeting exercises and discovers that the identified target segment is not addressed in its current marketing mix. What question were they trying to answer by conducting targeting and segmentation activities?

2. How are work perks different from work benefits? Or are they? Explain. What are other perks that are used as incentives for engagement?

3. Why was on time performance such an important metric in Continental Airlines?

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