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1. Select an industry and consider how the industry life cycle has affected business strategy for the firms in that industry over time. Detail your answer based on each stage: introduction, growth, shakeout, maturity, and decline.
2. The chapter identifies three governing mechanisms for strategic alliances: non-equity, equity, and joint venture. List the benefits and downsides for each of these mechanisms.
3. Explain the effects of the Ted Stevens Olympic and Amateur Sports Act on the Amateur Sports Act of 1978. What was the impact of this act on sports?
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Marketing strategy is often more evolutionary than revolutionary. But marketers caught offguard when major transformation hits may be blindsided by the competition. Trend watc
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