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There appear to be at least four goals for advertising: creating awareness of the product being advertised, establishing an identity for the product, providing information about the product, and convincing the consumer to buy the product. In meeting these goals advertisers are likely to encounter ethical issues, such as a conflict of interest with consumers.
1. Arrington argues that advertising seldom controls behavior or creates wants that are not rational or truly those of the consumer. Is he correct? Why, or why not?
2. Is Holley correct that the mutual benefit rule is an ethically appropriate guideline for salespeople? Why, or why not?
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You will become familiar with the seminal researchers and theories addressing this specific area of organizational behavior. You must compare and contrast those theories and
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2. WiFi Labs sells wireless routers that are very popular in the market with a weekly demand that is normally distributed with a mean of 20,000 and a standard deviation of 6
Summarize your topic for the class, add a Biblical example, and offer further analysis for discussion on your topic. Your review must be 300-500 words, and you must referenc
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A handful of companies on the Fortune 500 list are more than 100 years old, which is rare.- What organizational characteristics do you think might explain 100-year longevity?
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