The wonders of technology the effects on communications

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Reference no: EM131269530

1. The valuation of brands has finally arrived with brand equity on the balance sheet. Discuss this in relation to the view that communication is an investment rather than a cost.

2. ‘Despite the wonders of technology the effects on communications are evolutionary rather than revolutionary.' Explain why this is the case using examples to illustrate.

Reference no: EM131269530

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