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As a marketing consultant, you are frequently asked by clients to develop recommendations for marketing communication strategies. The traditional elements used include advertising, sales promotion, public relations, and personal selling. Which of these do you feel would be most effective for each of the following clients?
a. A company that provides cellular phone service
b. A hotel
c. A university
d. A new soft drink
e. A sports equipment company
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1.The product manager of GE is reviewing the penetration of trash compactors in American homes.
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use a problem-solving model to solve classic airlinersquos marketing problem located on the student website. it is not
Explain Social Media- Coke and Pepsi and What role should social media play in a firm's promotional mix
Highlight the benefits of the Internet in terms of branding and relationships, illustrating with pertinent examples.
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Identify and explain key external factors that affect the passenger airline industry. Explain the major airline market segments by applying the marketing concepts of segmentation, targeting, and positioning
Please read article Ethics and Target Marketing: The Role of Product Harm and Consumer Vulnerabilityand answer the following question: Demonstrate how criteria can be used to assist managers in target market selection?
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