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1. Define the distribution strategy for a limousine like BMW 760, market coverage and type of outlets. Name at least 1 intermediary and describe a channel function it performs?
2. Which Marketing Management Philosophy has the strongest influence on the organization’s marketing process for a limousine like BMW 760? Explain?
3. What is the primary pricing objective and strategy for a limousine like BMW 760 ? Explain. Describe 1 tactic that you have observed that let you know this.
4. Give an example of how the marketer has attempted one of the following strategies for a limousine like BMW 760: Market penetration, Market development, Product development, or Diversification.
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