The process of starting a new business

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John Jones is in the process of starting a new business.  He is excited and exploring several different opportunities.  One of the opportunities is opening a mall kiosk to sell sunglasses and summer attire.  The other is opening a mall kiosk selling doughnuts and sweetened nuts.  Both investments require the same amount of capital.  The sunglass kiosk will be supplied by a company that specializing in affordable products that they do not advertise. The doughnut and nut kiosk will be supplied by a company brands itself as the healthy, sweet alternative.  Please match each of the concepts below with the best possible answer:

Reference no: EM13900801

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