The practice of public relations

Assignment Help Business Management
Reference no: EM131117526

Resource: The Practice of Public Relations textbook,University Library, Internet

Select one of the following case studies located in The Practice of Public Relations.

  • Walmart's Bribery Shutdown, Chapter 3
  • Rise and Fall of Queen Martha, Chapter 4
  • Ronald McDonald's Brush with Antisocial Media, Chapter 10
  • Carnival Crisis Cruise, Chapter 17

Answer and prepare an analysis for the following questions in which you evaluate the effectiveness of communication between an organization and its publics.

  1. Create a table or brief outline identifying the internal and external publics involved in the case study. Answer in 175 to 260 words.
  2. Expand on the table/outline created in #1 and add:  What public relations communications tools and techniques were used to inform, influence and motivate the public(s)? Answer in 350 words.
  3. What impact did the communications used by the organization have on the intended publics? Provide at least three specific examples.  Answer in 260 to 350 words.
  4. How could the message have been communicated more effectively?  Discuss at least two tools that could have been used to improve the effectiveness of the public relations communications.  Answer in 525 to 700 words.

Format your analysis consistent with APA guidelines.

Reference no: EM131117526

Dummy variables into a multiple regression analysis

How do we integrate dummy variables into a multiple regression analysis? Does the results provide a probability of one outcome over the other in terms of the actual predict

How is fedexs location a competitive advantage

How is FedEx's location a competitive advantage? Discuss ? Why do so many U.S. firms build facilities in other countries? Why do so many foreign companies build facilities i

An organization and ultimately cost them great revenue

When an organization is using net present value to evaluate the priority of their projects it is clear there looking to see which project will bring about the most profit

Analyze the structural models of attitudes

One of the unit objectives is to analyze the structural models of attitudes. The following activity will help you to appreciate tricomponent, multiattribute, theory of tryin

Employees in decision-making techniques and tools

As more and more organizations move to empowering employees to make decisions, is it critical that the organization define a formal process for decision-making and train emp

Whether gerwitzes have obtained title by adverse possession

The Gerwitzes then brought this action to stop him, claiming title to Lot 25 by adverse possession. Discuss whether the Gerwitzes have obtained title by adverse possession.

Computes the impact of potential change factors

Using your current work organization (or an organization of interest) as the subject matter, research the elements of business and prepare an APA formatted paper which. Comp

Successful attainment of security performance

You are to explain how you gauge the performance and successful attainment of security performance as they relate to the daily functions of managing the security organizatio


Write a Review

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd