The incidence of reference group influence

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Reference no: EM132185120

1. The incidence of reference group influence is likely to be strong for

A. all products equally.

B. conspicuous products.

C. all services equally.

D. products that are necessities.

2. The most common way for consumer products firms to expand their line's sales or offerings is through

A. line extensions.

B. finding new markets for existing products.

C. finding new uses for existing products.

D. adding features to current products.

3. A researcher finds a correlation of .50 between personal income and the number of years of college completed. Based upon this finding she can conclude that

A. a person who attended four years of college will have an annual income of $40,000.

B. more years of education causes higher income.

C. more years of education are associated with higher income.

Reference no: EM132185120

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