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Select a Fortune 500 international company in the service industry. Using your selected company as the basis for your research, prepare a paper that will:
Describe the main line of business of the company.
Name four of the countries in which the company operates.
Explain in detail the implementation of the 4Ps marketing mix concept by the company.
Describe any differences observed in the implementation of this concept, from one country to another.
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Use the Internet to research airline customer satisfaction ratings. From the internet , determine the key reasons why Southwest Airlines has such high customer satisfaction ratings
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