The fundamental reasons such as consumer behavior

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Reference no: EM132198725

Besides the illustrations given in the book chapter, give an example of another industry that has witnessed substantial changes in channels of distribution. What are the fundamental reasons such as consumer behavior, competition, or technology (or others) for this change? Of the fundamental reasons stated for the changes to channels of distribution, what do you see as being the most significant and why?

Reference no: EM132198725

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