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You are the financial analyst for a manufacturer of tennis rackets that has identified a graphite-like material that it is considering using in its rackets. Given the following information about the results of launching a new racket, will you undertake the project? (Assumptions: Tax rate = 40%, Effective discount rate = 13%, Depreciation = $300,000 per year, and production will occur over the next five years only.)
Pessimistic
Expected
Optimistic
Market size
110,000
120,000
130,000
Market share
22%
25%
27%
Price
$115
$120
$125
Variable costs
$72
$70
$68
Fixed costs
$850,000
$800,000
$750,000
Investment
$1,500,000
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