The final exam is worth a total

Assignment Help Marketing Management
Reference no: EM13678443

1. The Final Exam is "open book, open notes."
The maximum time you can spend in the exam is three hours, 30 minutes. If you have not clicked the Submit for Grade button by then, you will be exited from the exam automatically. In the Final Exam environment, the Windows clipboard is disabled, so you will not be able to copy exam questions or answers to or from other applications.
2. You should click the Save Answers button in the exam frequently.
This helps prevent connection timeouts that might occur with certain Internet service providers and minimizes lost answers in the event of connection problems. If your Internet connection does break, when you reconnect, you will normally be able to get back into your Final Exam without any trouble. Remember, though, that the exam timer continues to run while students are disconnected, so students should try to log in again as quickly as possible. The Help Desk cannot grant any student additional time on the exam.
3. See Syllabus, Due Dates for Assignments & Exams, for due date information.
4. Reminders

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• If you lose your Internet connection during your Final Exam, log on again and try to access your Final Exam. If you are unable to enter the Final Exam, first contact the Help Desk and then your instructor.

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5. Assessments With Multiple Pages
• Make sure to click the Save Answers button before advancing to the next page (We also suggest clicking on Save Answers while you are working.).

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6. Submitting Your Final Exam

  • When you are finished with the Final Exam, click on the Submit for Grade button.
  • Please note: Once you click the Submit for Grade button, you will NOT be able to edit or change any of your answers.

7. Exam Questions

  • The Final Exam is worth a total of 290 points.
  • There are 6 randomly selected essay questions, each worth 30 points.
  • There are 10 randomly selected multiple-choice questions, each worth 11 points.
  • The Final Exam covers all course TCOs and Weeks 1-7 lectures and discussions.
  • The Final Exam consists of two pages, which can be completed in any order. You may go back and forth between the pages.

• The Final Exam questions are pooled. This means that not everyone will have the same questions. Even if you do have some of the same questions, they may not be in the same order. These questions are distributed amongst the TCOs. The entire exam is worth 290 points.
• For the essay questions, your answers should be succinct, should fully address each part of the question, and should demonstrate your knowledge and understanding in a concise but complete manner. Most essay questions require answers that are a couple of paragraphs (not a couple of sentences) that directly speak to each part of the question. Some students opt to work on the essay questions first, due to their higher point value and the length of time needed to adequately address each question, but this is entirely your choice.

8. Areas that were discussed in the threads, lectures, and assignments will be prime targets.
9. Reviewing the TCOs, which are listed below for your convenience, also will be a great preparation for the Final Exam.
A Given information about a company's industry, culture, performance, and products, evaluate its new product development process and make recommendations to maximize the success of new product introductions.
B Given information about a company's industry, culture, performance, and products, design a new product strategy for the firm.
C Given a company's new product strategy, analyze the strengths and weaknesses of different methods of concept generation.
D Given a new product idea, make recommendations to ensure that appropriate attention is paid to consumer safety, social responsibility, and other ethical concerns during the new product development process.
E Given a new product development process, determine what information management needs in each stage and recommend appropriate evaluation tools.
F Given a new product idea, assess the options for each step in the technical development phase and recommend decisions to maximize the success of the product's introduction.
G Given a new product, design a marketing program for the new product launch.
H Given a new product launch, design the appropriate market tests to measure the product's performance in the marketplace.
I Given information about a company's markets, develop a methodology for understanding the needs, opportunities, and threats in those marketplaces.

Finally, if you have any questions for me, please post them in our Q & A forum or e-mail me. Good luck on the exam!


Reference no: EM13678443

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