The field of marketing research

Assignment Help Applied Statistics
Reference no: EM13834593

1. How is the Internet changing the field of marketing research?

2. Who would you say had the greatest responsibility within the marketing research industry to raise the

standards of ethics - market research suppliers, market research clients, or field services? Defend your answer

3. What can researchers do to increase the chances that decision makers will use the marketing research

information they generate?



Reference no: EM13834593

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