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The construct lifestyle in market segmentation

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Reference no: EM13493257

Read the journal article Gonzlez, A. M., & Bello, L. (2002) ‘The construct "lifestyle" in market segmentation:

The behaviour of tourist consumers', European Journal of Marketing, 36 (1/2), pp. 51-85. Assess the thesis of the authors in regards to the construct ‘lifestyle'. Examine the other innovations that are presented in the article.

Explain you answer.

Please can you ask for the questions to be address specifically and concicely with good referencing.

Reference no: EM13493257

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