The concept of positioning refers

Assignment Help Operation Management
Reference no: EM132234130

1. The concept of “positioning” refers to:

- the level of quality that a product possesses relative to competitive offerings.

- trying to capture the ideal store location on major streets so that customers have easy access.

- merchandise layout within a retail location—shelving, interior design, etc.

- the image or view of a product that buyers have come to hold.

2. In looking at product assortment depth, one option a firm might explore is to:

- use the balance available in brand equity to fund new product research and development.

- adapt to consumers’ changing preferences and either increase or decrease the number of products.

- eliminate some distributors to streamline the supply chain.

- reposition each brand more effectively.

3. A college that has separate graduate & undergraduate admission offices recognizes that these are distinct:

- brand depth determinations.

- cobranded services extensions.

- levels of student quality.

- product/service lines.

4. The intangibility of the service means that:

- brandnames or trademarks can’t be used because they must refer to tangible goods in order to be effective.

- the value of a service may be based on a customer’s experience.

- advertising or other forms of promotion are of little importance to the services marketer.

- unused capacity cannot be shifted from one time period to another.

5. Which is an example of a product that is being sold in the business market?

- a mailbox to go in front of Pete’s new house.

- a thermometer to hang on the front porch of a school bus driver’s home.

- a truckload of sand to use on the beach being built for a lakefront resort.

- registration fee paid for a membership in a private health club.

Reference no: EM132234130

Conduct a short five-forces analysis of staples

Conduct a short Five-Forces analysis of Staples using Dr. Michael Porter’s Five Forces. The Five Forces are: 1. Threat of new entrants. 2. Threat of substitutes. 3. Bargaining

What is the impact of leveling within slack on sensitivity

Which if any of the resources are over allocated? Assume that the project is time constrained and try to resolve any over allocation problems by leveling slack. What happens?

Creativity and innovation amount to few sparks of idea

Creativity and innovation amount to a few sparks of an idea and then a lot of hard work. The condition of creative and new, are always arrived at with a thought process first.

Think about common shopping behavior

Think about common shopping behavior and the differences between personal preferences. Some people shop daily for the items they need daily. This is, in fact, the common model

Expected to grow at annual rate

Charlie Company is expected to grow at an annual rate of 6% indefinitely. The return on similar stocks is currently 11%. Charlie's board of directors declared a dividend of $1

Capacity utilization rate-capacity focus and flexibility

Jill is concerned that the latest short term demand forecast for dog grooming at her fifteenth street dog salon is higher than her salon capacity. As she doesn't want to turn

Dimensions affect how managers use work groups

How might the cultural differences in Hofstede’s dimensions affect how managers use work groups, develop goals/plans, reward outstanding employee performance, and deal with em

What makes an issue a globalizing issue

What is globalization? Who would you measure it? What makes an issue a “globalizing” issue? Select a contemporary international issue, and explain what makes that particular i


Write a Review

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd