The comparative advertising wars

Assignment Help Microeconomics
Reference no: EM13700186

ETHICS IN PRACTICE CASE: The Comparative Advertising Wars

1. When thousands of products and their prices are at stake, does it make sense that comparative advertising at the store level be permitted?

2. Based on what you read and any further research you choose to do, has Wal-Mart competed fairly with its comparative advertising campaign? Does the fact that so many retailers have complained about Wal-Mart’s advertising suggest that there are probably some problems with it?

3. A strong standard for advertising is that it be clear, accurate and adequate. Can comparative advertising as a practice meet these standards? Or, are there too many products with too many subtle variations to make the practice defensible?

4. Should the FTC reconsider its endorsement of comparative advertising? Should restrictions be placed on comparative advertising? If so, what would they be?

Reference no: EM13700186

Questions Cloud

Why are chinese companies investing in africa : Why are Chinese companies investing in Africa?
Commentary response : Some experts are concerned that if American white-collar workers increase their compensation by demanding and receiving overtime pay, then offshore labor will gain an even larger cost advantage, hurting U.S. companies. Do you agree or disagree?
Product safety labeling and environmental signage : Explain the differences between product safety labeling and environmental signage - What are the generally accepted signal words for safety warning signs that are not related to hazardous chemicals-for example, labels and signs for hazardous machin..
Businesss response to product and service quality and safety : What is your assessment of business's response to product and service quality and safety? Have they done enough? What is missing from their approaches?
The comparative advertising wars : When thousands of products and their prices are at stake, does it make sense that comparative advertising at the store level be permitted? Based on what you read and any further research you choose to do, has Wal-Mart competed fairly with its compara..
Should food advertising to children be banned : Should food and beverage advertising to children be banned? What about for other types of products as well? Is it unethical for food companies to target their ads towards children? In a period when most parents are working, how are children to be pro..
Disadvantage of producing inputs within a firm : Which of the following is the primary disadvantage of producing inputs within a firm?
Successful man make a donation : A successful man make a donation to his Sister for building a new store and upgrading shops, as well as for establishing a store fund. The donation is planned to be spent as follows: $200,000 each year for the first three years, $250,000 each year fo..
What are price floors and price ceilings : What are price floors and price ceilings? How could a business maintain its level of profitability if forced to accept price ceilings? Use a business in your response. For example, a coffee shop could ... Please do not use a coffee shop in your examp..

Reviews

Write a Review

 

Microeconomics Questions & Answers

  General electric ge is the company we selectedfor this

general electric ge is the company we selected.for this assignment you are to continue using the same fortune 500

  Determining optimal price

Imagine that you are the manager of a gas station and your goal is to maximize profits. According to your past experience, the elasticity of demand by Texans for a car wash is -4,

  Draw a price-consumptioncurve when the price of x changes

A consumer’s utility function is U(x, y) = 2xy2 . The price of x is Px, theprice of y is Py, and the consumer’s income is I. (x and y do not have to be integers.)a) Derive the equation of the consumer’s demand curve for x.b) With y on the vertical ax..

  Question about keynesian economics

Identify a person in an organization, or event(s) that should be given credit for the relatively low, stable rate of inflation we've had in the United States since the late 1980s?

  What are addictive substances

Sixteen states sue the major tobacco companies for billions of dollars because of tobacco-related costs in their Medicaid programs. Medical evidence that more than two cups of coffee a day (Considered by many to be a substitute for smoking) greatl..

  In the short run a monopolistically competitive firm will

In the short run a monopolistically competitive firm will

  What are the components of the current account

1. Under the gold standard, there was penalty for running a payments deficit but no penalty for running a payments surplus.2.The Bretton Woods Agreement was intended, in part, to make adjustment more symmetric between deficit and surplus countries..

  First bank has total deposits

First Bank has total deposits

  How many units of good y will she consume

How many units of good y will she consume

  Question 1how is the equilibrium price determined what

question 1how is the equilibrium price determined? what happens if the price is above the equilibrium price? what

  First step to legal reasoning in the critical thinking model

Which of the following is the first step to legal reasoning in the critical thinking model? A. stating the relevant rules of law B. looking for evidence of relevant missing information C. analyzing the legal analogies D. stating the facts of the case

  How does monetary policy control money supply how does the

your boss has chosen you to give a presentation to a number of foreign officials regarding the united states federal

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd