The chief marketing officer for a company
Course:- Marketing Management
Length: 650 Words
Reference No.:- EM13808665

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The chief marketing officer for a company that specializes is jams, jellies, and preserves.  How might the company attract consumers of different socio-economic classes?  Be sure to consider how the marketing mix will need to vary depending on the class targeted. 

Explain in detail.  Minimum word count: 650


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Cost-based Pricing- Cost-based pricing will be more precise in the event that you utilize a complete item cost subtotal. Incorporate a benefit rate with item cost, Add a rate to an obscure item cost, Price is a mix of aggregate benefit and item cost.

Competition based Pricing- When you realize what your competitors are doing, you can better choose how you will deal with your business. You have the capacity to charge a higher cost in the event that you can demonstrate how the item has a uniqueness or creative quality and is "worth" more for the quality.

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