The chief marketing officer for a company
Course:- Marketing Management
Length: 650 Words
Reference No.:- EM13808665

Expertsmind Rated 4.9 / 5 based on 47215 reviews.
Review Site
Assignment Help >> Marketing Management

The chief marketing officer for a company that specializes is jams, jellies, and preserves.  How might the company attract consumers of different socio-economic classes?  Be sure to consider how the marketing mix will need to vary depending on the class targeted. 

Explain in detail.  Minimum word count: 650


Verified Expert

Preview Container content

Cost-based Pricing- Cost-based pricing will be more precise in the event that you utilize a complete item cost subtotal. Incorporate a benefit rate with item cost, Add a rate to an obscure item cost, Price is a mix of aggregate benefit and item cost.

Competition based Pricing- When you realize what your competitors are doing, you can better choose how you will deal with your business. You have the capacity to charge a higher cost in the event that you can demonstrate how the item has a uniqueness or creative quality and is "worth" more for the quality.

Put your comment

Ask Question & Get Answers from Experts
Browse some more (Marketing Management) Materials
Share a key influence related to choosing a brand that a colleague posted that you may have overlooked in your initial posting. Be specific about why that influence would
Prepare a one to two page project update report that outlines the current progress of the marketing activities against the marketing plan and overall objectives. monitor and
What methods did Smart USA use to test market the Smart Fortwo car among prospective customers? - What trends are influencing the market potential of the Smart Fortwo car?
Write a 1050-1400-word paper in which you discuss the benefits of developing a brand. Compile an analysis of those brands and discuss how each company has capitalized on its o
Evaluate and compare the communication strategies for the product you chose against those of a competitor. Use the literature to explain why one approach is superior to anot
Explain senior management's role in preparing the organization for its most recent change. Provide evidence of whether the transition was seamless or problematic from a mana
Explain Entrepreneurial Policy and The Essence of Pragmatism and Explain how entrepreneurial policy makers can incorporate pragmatic practices into their public policy researc
A description of how your marketing efforts and marketing mix will change with each phase in the product life cycle. The packaging you will use for your product or service and