The chief marketing officer for a company
Course:- Marketing Management
Length: 650 Words
Reference No.:- EM13808665

Expertsmind Rated 4.9 / 5 based on 47215 reviews.
Review Site
Assignment Help >> Marketing Management

The chief marketing officer for a company that specializes is jams, jellies, and preserves.  How might the company attract consumers of different socio-economic classes?  Be sure to consider how the marketing mix will need to vary depending on the class targeted. 

Explain in detail.  Minimum word count: 650


Verified Expert

Preview Container content

Cost-based Pricing- Cost-based pricing will be more precise in the event that you utilize a complete item cost subtotal. Incorporate a benefit rate with item cost, Add a rate to an obscure item cost, Price is a mix of aggregate benefit and item cost.

Competition based Pricing- When you realize what your competitors are doing, you can better choose how you will deal with your business. You have the capacity to charge a higher cost in the event that you can demonstrate how the item has a uniqueness or creative quality and is "worth" more for the quality.

Put your comment

Ask Question & Get Answers from Experts
Browse some more (Marketing Management) Materials
Assume you are charged with establishing a marketing campaign for a product that is in a mature stage of the product life cycle. Review the ‘Marketing and Promotions Process
Describe the retailing mix (i.e. assortment, type and quality of merchandise, advertising and promotion used, location strategy, pricing). Does the store have a certain imag
The marketing manager for a manufacture of specialty watches designed for runners. ask - Would you sell these items through retail stores or would you try to direct marketin
Management believes they can increase the price per chair by 10 percent in this new situation and improve profits by 10 percent. However, the sales department cautions that
The strategic brand-marketing project allows the development of practical skills in brand audit, analysis of brand equity and development of creative and relevant marketing
Outline and explain the concept of internal marketing and why it is important in service products. How would you introduce an effective internal marketing programme to an o
Discuss any potential ethical or social responsible issues that could arise from the marketing of this product. Your post should be written about the marketing activities of
Emerson Process Management, a global supplier of measurement, analytical, and monitoring instruments and services based in Austin, Texas, had a new data warehouse designed for