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The chief marketing officer for a company that specializes is jams, jellies, and preserves. How might the company attract consumers of different socio-economic classes? Be sure to consider how the marketing mix will need to vary depending on the class targeted.
Explain in detail. Minimum word count: 650
Before Ben & Jerry's launched their ice cream in the United Kingdom, the company conducted extensive research to determine whether the package design was appropriate. The re
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