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Read Closing Case Study Two (The Business of Social Media and Making the ROI) on page 60 (Chapter 2) and answer the following questions:
a. Let’s suppose your current annual sales are $1 million. You implement social media strategy and begin generating $200,000 in revenue through your Facebook page. At the end your sales are still $1 million. Was your social media strategy successful? Why or Why not?
b. Every social media strategy costs money to implement and there are a few of those costs listed in the case study. Identify few other costs that you think are associated with social media.
Briefly describe them and classify them as fixed costs or variable costs.
c. Suppose you have a successful business with a well liked product. One day something goes wrong and you ship 100,000 defective products. Almost the entirety of your customer base is disgruntled. What social media strategy would you employ to help? Why?
d. Would you be better off by just “waiting for it to get over” or “by sticking your head in the sand”? Why?
Calculate utilization also efficiency of Southwest operation. If efficiency for next month is expected to be 82%, illustrate what is expected output.
You have been hired as a consultant by your local town newspaper, the Midland Clarion. Prepare a report of about 100 words in which you assess the risks of switching to this advertising-subscriptions mixed revenue model for the Clarion.
1.A project for improving a billing process has the following precedence relationships and activity times:
Sharp Discounts Wholesale Club has two service desks, one at each entrance of the store. Customers arrive at each service desk at an average of one every six minutes.
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A manufacturing process consists of three sequential operations. At maximum capacity, operation A can output 120 units per hour, Operation B can output 135 units per hour, and Operation C can output 130 units per hour. There is one worker assigned to..
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Strategic reading of planned structure can be quite dry. Illustrate the key concepts of executive strategic planning, regarding a firms relationship to its the construction market and extrapolate those understandings to forecast of your start up p..
George Johnson recently inherited a large sum of money; he wants to use a portion of this money to set up a trust fund for his two children.
draw a graph illustrating the crossover (or difference) points.
AutoPartsWarehouse.com sells chrome rims for $1,330 (for a set of 4) and uses a markup of 80% on selling price. What will be the percent markup on cost? Report your answer as a percentage and round to the nearest percent.
The memory chip manufacturer, having identified the appropriate location for its major production facility, now wants your team to determine the optimal internal layout for the facility based on the following criteria:
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