The branding challenge for harley davidson

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Reference no: EM132202189

Harley Davidson:

"The branding challenge for Harley Davidson is how to pursue new target markets for its motorcycles through new products like Live Wire without undermining its existing market penetration with its established market of traditional heavy-weight motorcycle riders. For the new battery-based electric motorcycles, please devise appropriate"

1) price

2) promotion

3) distribution strategies

-to meet the above challenge.

Reference no: EM132202189

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