The bottom line of corporate good

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Reference no: EM132205212

Graduate Level Writing Assignment

At the next big family gathering, you want to impress your grandparents with the innovative ideas you have learned in business school. They have decades of experience in investing in the stock market and, from their college days, believe that economic profitability is a business's primary responsibility. You would like to convince them that a triple-bottom-line approach is the modern path to stronger economic performance.

Prepare a casual yet informative speech that you can use to persuade them. They probably will not listen for more than two minutes, so you know you have to be clear and concise with interesting examples. You may want to reinforce your argument by consulting "The Bottom Line of Corporate Good," published in Forbes.

Reference no: EM132205212

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