The american mexican food chain restaurant

Assignment Help Management Theories
Reference no: EM13814897

Chipotle Mexican Grill, the American Mexican food chain restaurant, opened its first restaurant in the United States in 1993. In 2010, Chipotle opened its first restaurant in the United Kingdom in London on Charing Cross. By late May 2013, the company had 6 restaurants in London, but they have not been doing well even though the British have taken a liking to Mexican food (Boyle, 2013). Why has this successful U.S. chain not seen the same success overseas? If you were Chipotle's CEO, how would you fix this situation? What is an alternative means of venturing outside of its domestic markets that may allow for a competitive advantage? Then, pick a company that has not yet expanded overseas, or if it has expanded, suggest a different strategy for entrance into an overseas market that you feel would be more strategic for the company. Research its rivals in the global marketplace and market conditions in the overseas market you are targeting. Justify your recommended entry strategy based on these industry and market conditions. Select an organization that is not the subject of your final project and one that another student has not yet researched for this forum. Post the name of the organization you are using in the subject line of your initial post. 

Reference no: EM13814897

Questions Cloud

Assignment on protecting children from media : Protecting Children From Media
What are the three categories of computer crime : Briefly discuss the history of the Internet, including major development and advancements. What are the three categories of computer crime
How has computer crime been characterized in the past : How has computer crime been characterized in the past? Do these perceptions hinder investigations? If so, how? What is meant by jurisprudential inconsistency? Give an example and describe what it means
Federal judicial decision regarding contract law : Locate information on one Federal Judicial decision regarding contract law (you can include Supreme Court decisions in your choice if you prefer). In a 1-2 page paper, discuss the issues surrounding this decision
The american mexican food chain restaurant : Chipotle Mexican Grill, the American Mexican food chain restaurant, opened its first restaurant in the United States in 1993. In 2010, Chipotle opened its first restaurant in the United Kingdom in London on Charing Cross. By late May 2013, the compan..
Describe the main purpose of the hajj in the muslim faith : Describe the main purpose of the Hajj in the Muslim faith, and identify two specific aspects of the Hajj that you find fascinating or significant.
Construct a confidence interval around forecast : Construct a confidence interval around forecast - Write the subsequent demand equation, with Qd as the dependent variable; Price, Advertising, Product Development, and Rel Price as the independent variables.
Classify gregorys primary and secondary diagnoses : Classify Gregorys primary and secondary diagnoses
Greatest threat to civil society : Which do you believe presents the greatest threat to civil society: a corporation that commits crimes (e.g., murder, environmental crimes, or bribery, etc.), or persons who commit crimes that harm businesses (e.g., embezzlement, fraud, or larceny,..

Reviews

Write a Review

 

Management Theories Questions & Answers

  Strategic human resource management in their organizations

Why is it important for HR managers to introduce strategic human resource management in their organizations?

  Harley davidson purchases components from three suppliers

harley davidson purchases components from three suppliers. components purchased from supplier a are priced at 5 each

  Orientation responsibilities are normally share

Orientation responsibilities are normally share

  Digital photography is widely recognized as a typical

Digital photography is widely recognized as a typical example of a disruptive technology. What aspects of the evolution of digital photography made it disruptive for film photography? Discuss two reasons why incumbent firm using established technolog..

  A professional journal on a current hr-related topic

Choose a research article from a professional journal on a current HR-related topic. The article should contain information on an actual study of a hypothesis with corresponding results.

  Theoretical understanding and practical application

Write an essay to demonstrate your theoretical understanding and practical application of Marketing

  Diversity in the workplace

Diversity in the Workplace

  Explain in detail the eight (8) style of decision making

Explain in detail the Eight (8) style of decision making process. Provide an example each.

  Directionsinitially review the issues currently occurring

directionsinitially review the issues currently occurring in the hospitality industry such as economic challenges

  The president of the student government association at unc

The President of the Student Government Association at UNC

  What generic business strategy best describes abrahamsons

What generic business strategy best describes Abrahamsons? Why?

  Communication is a process of deciding at the top

How much of your communication is a process of deciding at the top

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd