The ability of the lotion to protect skin disappears

Assignment Help Operation Management

Reference no: EM13957431

A new-product department is excited about a new product idea for a suntan lotion that goes on blue, but fades away as the ability of the lotion to protect skin disappears. Projected sales, growth, and profit looked very promising. The idea has been passed to R&D to determine if the product could be feasibly made. At this point, the new-product department's idea is in the _____ stage.

marketing-strategy development

market testing

product-development

concept development

business analysis

Reference no: EM13957431

Questions Cloud

A zero-level channel : A zero-level channel:

Expensive step of the new product development process : Which of the following is the most expensive step of the new product development process?

Kind of consumer-goods market testing involve consumers : Which kind of consumer-goods market testing involve consumers who initially try the product at no cost then who are reoffered the product, or a competitor's product, at a slightly reduced price.

Identify five techniques for managing time : Identify five techniques for managing time. Explain why it is important to plan and prioritize your day. Why is it important to balance life and work? List four techniques for reducing stress.

The ability of the lotion to protect skin disappears : A new-product department is excited about a new product idea for a suntan lotion that goes on blue, but fades away as the ability of the lotion to protect skin disappears. Projected sales, growth, and profit looked very promising. The idea has been p..

Stage of new-product development : A potential marketer of new shower enclosures coated with Teflon asks consumers, "Do you understand how the addition of Teflon will benefit you?" and "Would this type of shower enclosure solve a cleaning problem for you?" This marketer is in the ____..

About diseases that can be transmitted in blood plasma : Today, many people are opposed to blood transfusions due to concerns about diseases that can be transmitted in blood plasma. Yet, many people need transfusions to survive accidents and surgeries. Biopure's product is already being used by veterinaria..

Experiencing increasing ethnic diversity : The U.S. is experiencing increasing ethnic diversity:

Real-time information concerning logistics performance : What do you think are the difficulties faced by companies such as Gillette Group and Guinness in developing measurement systems that provide real-time information concerning logistics performance? (Consider the Guinness example of measuring on-time d..

User Account

All Pages