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You are a marketing manager given the task of developing a new marketing strategy for a video game. The video game contains violent imagery and inappropriate language, and was originally intended for a mature audience. However, the game has failed to meet sales goals, and the executive team is looking to you to lead a turn-around.
In order to gain widespread promotion for the new game and reach sales goals, the executive team has suggested appealing to a younger target market. Younger audiences have become fans of recent superheroes films, many of which contain mild violence, although not to the extent of the video game.
You are up for a promotion and with much pressure placed on the success of this marketing plan. This is your time. Present your strategy highlighting (1) how you would market the game to young gamers and (2) any ethical/social responsibility decisions that are important in the marketing for this product.
Explain the differences between centralization and decentralization and between standardization and mutual adjustment. Illustrate what factors determine the ability to strike a balance between these mechanisms?
The city noted that blight might follow if Costco left and the city contrasted 99 Cents' under $40,000 per year in sales taxes generated with Costco's. Explain how would you have ruled on the case when it was tried in 2001?
Make a sketch of the feasibility region defined by the following constraints. Label the edges of the region with numbers; label the extrema with letters. Find and present the coordinates of the extrema. Assume that x and y are both equal to or grea..
After watching several films (or plays) over your lifetime, and now reading Syd Field's theory on the Three-Act-Paradigm, what do you notice about the commonalities of good presentations?
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Read Art News: "The Lost Drawings of Michelangelo" on pages 74 & 75 of your textbook and answer the following questions: Discuss and explain what the team of restores found in the basement of the Medici Chapel?
You've been asked by your CEO to recruit for a new position: corporate ethics officer. Make a job description for this new position. In job description, make sure to describe the role the ethics officer will play in company as well as the qualifica..
The "living document" school believe that the constitution should be interpreted in a non-literal sense and that any decisions concerning the constitution give due consideration to the modern, present state of society and technology.
Take a closer look at how inventions and innovations are affected during the "lifetime" of a business. Create a fictitious company from startup/creation to liquidation.
Discuss the importance of senior level and mid-level leaders in the evolution of organizational culture.
Which web service/s do you think is/are critical to the launch of the Sunshine Publishing website, and why? Do you think Sunshine Publishing will generate more leads and sales from such a web site? How can help from outside service provide insu..
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