Task of developing a new marketing strategy

Assignment Help Business Management
Reference no: EM131191354

You are a marketing manager given the task of developing a new marketing strategy for a video game. The video game contains violent imagery and inappropriate language, and was originally intended for a mature audience. However, the game has failed to meet sales goals, and the executive team is looking to you to lead a turn-around.

In order to gain widespread promotion for the new game and reach sales goals, the executive team has suggested appealing to a younger target market. Younger audiences have become fans of recent superheroes films, many of which contain mild violence, although not to the extent of the video game.

You are up for a promotion and with much pressure placed on the success of this marketing plan. This is your time. Present your strategy highlighting (1) how you would market the game to young gamers and (2) any ethical/social responsibility decisions that are important in the marketing for this product.

Reference no: EM131191354

Questions Cloud

Calculate the standard deviation : A company is thinking about launching product. The table below shows the analyst conclusions with respect to the demand and return for the company on the product. Calculate the standard deviation. Show all work
List the following types of electromagnetic radiation : List the following types of electromagnetic radiation in order of increasing wavelength
What is the best and right approach : If you are in a company where you detect corruption, is it best to stay and seek change or to quit and try something else?- What is the best and right approach? Why?
Prepare a summary report to the vice president of company : Prepare a summary report to the vice president of the company in which you do the Recommend whether the company should change its costing method to activity-based costing.
Task of developing a new marketing strategy : You are a marketing manager given the task of developing a new marketing strategy for a video game. The video game contains violent imagery and inappropriate language, and was originally intended for a mature audience. However, the game has failed..
Multiple benefits that loyal customers : Create a report that describes and critically analyzes at least 5 contemporary best practices to improve customer loyalty in a healthcare organization
Analyzes how pathos is used to connect to its audience : Study the picture and Write a short essay that analyzes how pathos is used to connect to its audience (How would an audience respond emotionally?
Transport problems in the south pacific : Argue the merit of introducing low cost carriers and discuss how an open skies policy can address transport problems in the South Pacific?
Professor critique and coments : Post your initial final project here for professor's critique and coments. Project name is Shangri La Hotel in Ulaanbaatar?

Reviews

Write a Review

Business Management Questions & Answers

  Determine the ability to strike a balance between mechanism

Explain the differences between centralization and decentralization and between standardization and mutual adjustment. Illustrate what factors determine the ability to strike a balance between these mechanisms?

  Los angeles was trying to build its local economy

The city noted that blight might follow if Costco left and the city contrasted 99 Cents' under $40,000 per year in sales taxes generated with Costco's. Explain how would you have ruled on the case when it was tried in 2001?

  Make a sketch of the feasibility region defined

Make a sketch of the feasibility region defined by the following constraints.  Label the edges of the region with numbers; label the extrema with letters.  Find and present the coordinates of the extrema. Assume that x and y are both equal to or grea..

  The art of oratory discussion question

After watching several films (or plays) over your lifetime, and now reading Syd Field's theory on the Three-Act-Paradigm, what do you notice about the commonalities of good presentations?

  Articles on different types of management styles

Read three articles about three different types of management styles (autocratic, democratic, participative, laissez-faire, transitional, etc.) Compare and contrast the styles.

  Types of communications used in businessesdiscuss the types

types of communications used in businessesdiscuss the types of communications channels in your organization such as

  Team of restores found in the basement of medici chapel

Read Art News: "The Lost Drawings of Michelangelo" on pages 74 & 75 of your textbook and answer the following questions: Discuss and explain what the team of restores found in the basement of the Medici Chapel?

  Corporate ethics officer and whistle blowing

You've been asked by your CEO to recruit for a new position: corporate ethics officer. Make a job description for this new position. In job description, make sure to describe the role the ethics officer will play in company as well as the qualifica..

  Decisions concerning the constitution

The "living document" school believe that the constitution should be interpreted in a non-literal sense and that any decisions concerning the constitution give due consideration to the modern, present state of society and technology.

  Create a fictitious company from startup to liquidation

Take a closer look at how inventions and innovations are affected during the "lifetime" of a business. Create a fictitious company from startup/creation to liquidation.

  The importance of senior level and mid level leaders

Discuss the importance of senior level and mid-level leaders in the evolution of organizational culture.

  Greater value for sunshine''s customers and prospects

Which web service/s do you think is/are critical to the launch of the Sunshine Publishing website, and why? Do you think Sunshine Publishing will generate more leads and sales from such a web site? How can help from outside service provide insu..

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd