Target market of young men and women

Assignment Help Marketing Management
Reference no: EM131403011

Rue 21 is a successful specialty retailer selling value fashion items and accessories to its target market of young men and women. The company attributes its success to its location strategy, which enables Rue 21 to take advantage of a variety of location types.

Read "Examining Rue 21's Location Strategy," on page 272 of your textbook, and visit the Rue 21 website for the most up-to-date information about this retailer.

In a two-page essay, evaluate Rue 21's location strategy. Be sure to discuss this in depth, citing sources to support your position. Your essay should relate to concepts discussed in your textbook, as well as other scholarly resources. Your essay should include the following information:

  • Evaluate the pros and cons to Rue 21 of each location type: strip center, regional mall, and outlet center.
  • Should Rue 21 expand beyond the United States? Explain the complexities of doing so.

Reference no: EM131403011

Questions Cloud

Provide summary of the type of information video contained : Watch at least three videos you find, list the videos you viewed, and provide a summary of the type of information the video contained and how it relates to this unit.
Give practical interpretation of correlation coefficient : For the 13 obese young adults, the researchers reported a correlation of r = .50 between baseline and follow-up physical activity, with an associated p-value of .07. Give a practical interpretation of this correlation coefficient and p-value.
Low-cost versions of successful designs : Legal issues aside, evaluate Forever 21's strategy of making low-cost versions of successful designs by famous designers. From a merchandising perspective, what are the pros and cons of Forever 21's fast-growth strategy?
Use the method of least squares to estimate the line : Use the method of least squares to estimate the line, E(y) = β0 + β1x. Interpret the β estimates in the words of the problem.
Target market of young men and women : Rue 21 is a successful specialty retailer selling value fashion items and accessories to its target market of young men and women. The company attributes its success to its location strategy, which enables Rue 21 to take advantage of a variety of ..
Sound marketing decision-making : This assignment will assess the following competency: 4. Demonstrate the ability to exhibit sound marketing decision-making.
Describe a business situation in which concept could applied : Explain the concept in your own words and describe a business situation in which the concept could be applied. Do not choose a concept previously chosen by one of your classmates.
Calculate nominal gdp in each year : Calculate the implicit GDP price deflator and the percentage inflation rate from year 1 to year 2 using year 1 as the base year. Next, do the same calculations using the chain-weighting method.
Society long-term needs : Icebreaker considers the impact of its action on society's long-term needs. It strives to create a healthy, sustainable environment. In doing these things, Icebreaker is practicing ______.

Reviews

Write a Review

 

Marketing Management Questions & Answers

  The marketing plan is well organized using headings

the marketing plan assignment gives you the opportunity to practice developing an integrated business and marketing

  Difference between radio advertising price promotion

How might the "Just Noticeable Difference " apply to the following situations? Radio advertising, Price promotion

  Explain and analysis of supply chain management

Analysis: Global Value Chain and Supply Chain Management,  Article analysis differentiating between global value chain and global supply chain management. Include in your analysis definitions of supply chain and value chain.

  What is it about conflict that makes it so useful

What is it about conflict that makes it so useful to organizations while being perceived as negative by the general public?

  Find the ads and spend time on brainstorming

This project does NOT involve much legwork and research. Your team must quickly find the ads and spend time on brainstorming to answer the questions below. Select one product from the list of product choices

  Hired by a large bank in credit card marketing division

The bank plans a first day of school marketing blitz that includes free hats, t-shirts, and book promotions, as well as free pizza, if the students simply fill out an application. Do you think it is a good idea to offer this program to these new s..

  Evelop the ability to communicate a pricing strategy

Achieve an understanding of the theory and techniques of company and product/service pricing. Develop the ability to communicate a pricing strategy

  How equilibrium is reached in a foreign exchange market

Discuss how equilibrium is reached in a foreign exchange market if a country has balance of payment deficit in the case of fixed and floating (flexible) exchange rate system

  Discuss what factors will impact your pricing strategy

Develop a pricing strategy for your chosen product/service and discuss what factors will impact your pricing strategy.

  What do you think of burger kings advertising tactics

What do you think of Burger King's advertising tactics? Is it OK to attract new customers while alienating others? Is Burger King's advertising ethical? Explain.

  Why would an organizational buyer want to get competitive

why would an organizational buyer want to get competitive bids? identify and explain two situations when competitive

  Describe the marketing communications strategy

Describe the marketing communications strategy used by the brand in its advertising. If you were the manager in charge of this marketing communictaions strategy would you change anything?

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd