Target market and marketing mix under marketing strategies

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Reference no: EM132183190

1. How to evaluate and control the target market and marketing mix under marketing strategies?

2. Decribe the Verizon, Yahoo - AOL merger and how would the relationship of the two Internet companies affect the relationships with their buyers in their respective markets?

3. Discuss the components of a Balanced Scorecard. How can this strategy evaluation tool be applied to AT&T?

4. Discuss the importance of knowledge management in IJVs and what can be done to enhance the effectiveness of that process.

Reference no: EM132183190

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