Target market (address relevant characteristics

Reference no: EM131026918

Customers - Target Market (address relevant characteristics)
1. Demographics: age, gender, education, income, ethnicity, geographic location
2. Psychographics: values, lifestyles, activities, interests, opinions, VALS2 type, media habits, shopping habits, spending habits, charitable activities etc.
3. Behaviorally: What benefits are they looking for in this type of product/service? How do they use the product?

POSITIONING: How will this product brand be positioned in the target customer's mind relative

Reference no: EM131026918

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