Sustainable competitive advantage is the holy grail

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Assignment 1: Discussion Question

Sustainable competitive advantage is the "holy grail" of corporate strategy, but it is elusive.

Using all you have learned to date about Harley-Davidson, analyze whether or not Harley-Davidson has a source of sustainable competitive advantage. Defend your answer using examples from your readings, the annual report, and other sources.

 

Submit your response to the Discussion Area.

Reference no: EM13729848

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