>> Managerial Accounting
Strategic and Operational Planning
Rebecca owns several successful coffeehouses. Each one has its own manger and is operated independently of the others. Rebecca meets with the managers of each location each month to review operations results. this meeting, the manager must present a projection of operations for the coming month. Rebecca reviews the sales projections and any promotional campaigns and entertainment that the manager is planning to use.
Based on the success of her current coffeehouses, Rebecca is considering opening three new facilities. She has found three locations where long-term leases can be obtained. All locations are high traffic areas near a mall or shopping centre. Rebecca has determined the cost to furnish the shops equipment and has obtained approval from a bank that will assist in the required financing.
Explain how Rebecca utilizes strategic planning.