Summarize the generic strategy employed by under armour

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Summarize the generic strategy employed by Under Armour and how it helps the company achieve sustained competitive advantage.

Which of the generic competitive strategy options is Under Armour pursuing?

Explain how Under Armour is pursuing this generic strategy. How does it fit value chain activities specifically to support its generic strategy?

How does pursuit of this strategy help your company achieve sustained competitive advantage?

What are your recommendations in regard to the company's pursuit of a generic strategy or how it uses its value chain in this pursuit?

Reference no: EM131199682

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