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Use an article that discusses brand elements, brand equity, legal aspects of branding, or any other interesting aspect of brand management. Address the following:
1. Summarize the article and discuss the author's main points.
2. Relate the theoretical aspects of branding to the article. At a minimum, be sure to include the creative aspects of the brand elements.
3. Discuss the relevance of this article with respect to its benefits to a marketer when developing new product brands.
4. What questions might you pose to the author of this article?
Emerging from bankruptcy GM's commitment to smaller more fuel efficient cars has resulted in a move from a GM corporation to a smaller GM company, selling off and phasing out brands and changing logos are steps toward a new GM. Is GMs organization..
1.what are some of the limitations for the site?2.what type of information will the site provide?3.what will the
Choose three companies. Post your thoughts on why you believe the first builds customer value through value excellence, the second through operational excellence, and the third through customer excellence
laborate on the key competitive issues in your particular industry. Formulate and justify your market segmentation.
Followership Habits and Style-As a leader, what would you want most from followers
Background: Computers seem to be everywhere: at work, at play and in all sorts of places in between. What lessons can we draw from these two examples
Prepare a case study for Nucor Corporation in 2014: Combating Low-Cost Foreign Imports and Depressed Market Demand for Steel Products in given format
Describe their business model and explain their supply chain strategy. Describe their business model and explain their supply chain strategy.
The task is to prepare a 20-minute presentation on Logistics & Supply Chain Management. The range of topics is defined with a book by Harrison, van Hoek - management and strategy (2008)
American Dream homes Inc., is an L.L.C Real Estate Corporation domiciled in the state of New York. American Dreams Homes Inc. is currently divided amongst four general partners (Brokers). Each of the partners has brought with them fresh ideas and a d..
Background: As you have read about in our lecture, we have used a lemonade stand to help us understand some basic concepts of business. Develop a creative name for your Lemonade Stand, and then explain why a name is important when you are ..
Determine at least three (3) potential risks of foreign market expansion into the country that you have chosen (e.g., language barriers, regulatory, taxation, expropriation, etc.)
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