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Read and summarize Chapters 4- Identifying target customers: (Segmentation and targeting Analysis), Chapter 5-Creating Customer Value: (Developing a value proposition and Positing)
Please read the assigned chapters carefully and thoroughly. Identify and explain key concepts, constructs, and phrases delineated in the chapters. It is important that you provide summaries in your own words. You are reminded to paraphrase or quote author's statements, and elaborate your points and/or statements. Your chapter summaries should range from 3 to five pages (3-5). You may increase the number of pages to demonstrate your knowledge of critical issues delineated in the chapters. It is important to ensure that key points in the chapters are clearly discussed, explained, and substantiated. Do not take information or phrases verbatim (one-for-word) from the chapters. Plagiarized statements (plagiarism) will not be accepted! Your summaries should represent a good understanding of chapter concepts, basic issues, illustrations, examples, and scenarios.
What sort of future do you anticipate for your brand? Can you identify the areas where you anticipate growth and those where you think the brand has significant risks
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the client pitch presentation builds on prior learning on positioning and branding while providing you an opportunity
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Analyze and discuss how the internal organization and culture at TEOCO influence its performance, Discuss how TEOCO has strategically responded to its competitive environment and internal capabilities
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